People can’t believe their eyes when they see this Indian millionaire using his gold Rolls Royce Phantom as a “Taxi.” The shiny $1.3 million car draws people right away and makes fancy Lamborghinis look like they’re nothing special.

What would you think the first time you saw a Rolls-Royce Phantom that was fully covered in gold? You might pull out your phone to take a few photos, but I’m sure you’ll be speechless for a few seconds as you watch a huge brick of gold roll by. People in India do exactly that when they see this gold Rolls-Royce Phantom moving around. The gilded, ultra-luxurious car belongs to an Indian businessman named Boby Chemmanur, whose face is in the logo on the doors. A few years ago, the businessman from Kerala had his Phantom wrapped in gold, and he now uses it to take VIP guests to and from his hotels.

Gold vinyl is often used to cover expensive cars in the Middle East, but it’s rare to see something similar in India. People were surprised to see a gold Rolls-Royce on the streets of Bengaluru, India, which is an IT hub. The video below shows how people reacted when they saw the car.

The video shared by ‘Spotter India Cars’ shows how easy it is for the blinged-out Rolls-Royce to get everyone’s attention and make heads turn. At one point in the video, it gets more attention than a blue Lamborghini Huracan racer that is parked in front of it. People rush to get a look at the strange car and take shots, including selfies. You might have seen the cab sign on the roof, which makes it even more interesting.

Yes, the gold Rolls-Royce is a taxi that can be rented for Rs 25,000 (about $300) per day. This seems like a fair price, given that the Rolls-Royce Phantom is one of the most expensive cars you can buy in India. In India, the latest Phantom Series VIII starts at a price of Rs 103 million, or about $1.3 million. Even though Boby’s gold Rolls-Royce Phantom is an older model, that doesn’t make it any less special or expensive.

The car’s fancy license plate is another interesting thing about it. In India, the last number on the yellow number plates used by commercial cars is 0001.

What’s Boby Chemmanur’s name?Boby Chemmanur is an Indian business owner who is 60 years old and runs companies like jewelry stores, hotels, and car rentals. Several different sites say that he is worth close to $100 million right now. Boby was a professional soccer player and was said to be friends with soccer legend Diego Maradona, who opened Boby’s first jewelry store in Dubai a few years ago. Boby was also known for his charitable work. Boby likes cars a lot and has a huge collection of expensive ones.