Home Basketball Within NBA player Steph Curry’s astounding $1 billion business endeavor, the Golden State superstar owns a premier production firm

Within NBA player Steph Curry’s astounding $1 billion business endeavor, the Golden State superstar owns a premier production firm

Basketball — 11/28/2023

NBA star Steph Curry’s new, lucrative contract with Under Armour puts him right on the path to becoming a billionaire.

Stephen Curry, Under Armour contract extended through 2024 - Sports Illustrated

The legendary player for the Golden State Warriors and the sportswear company recently inked a new, long-term deal that will see him take on the role of president of his own Curry Brand.

Steph Curry is one of the greatest shooters in NBA history

Rolling Stone claims that when yearly basic compensation, stock ownership, royalties on trademark items, and on-court incentive incentives are added together, the possible lifetime deal may be worth more than $1 billion.

Shares of Under Armour valued at $75 million are part of the acquisition.

In the NBA, Curry has already made $350 million. By the time his current deal expires in the 2025–2026 season, he will have earned $470 million.

The Golden State Warriors guard recently signed a long-term extension with Under Armour

In addition, he received millions more in compensation via sponsorships from companies including Google, JPMorgan Chase, Rakuten, and CarMax in addition to his prior deal with Under Armour.

Curry also has his own production firm, Unanimous Media, which has produced books, podcasts, the ABC golf entertainment series Holey Moley, and a multi-part documentary about the NBA player that airs on Apple TV+.

Stephen Curry – Under Armour, Curry Brand, & Changing the Game for Good | The Sneaker Game - Boardroom

Curry’s contract with Under Armour seems to be the most profitable of all of his previous earnings by a significant margin.

Under Armour’s response to Nike’s Jordan Brand is the Curry Brand.

Curry became president of his own Curry Brand

“I couldn’t imagine Under Armour without Stephen, or Stephen without Under Armour,” the company’s founder Kevin Plank said. 

As Curry’s new contract is expected to go beyond his playing career, recruiting players to represent the Curry Brand will be a major priority moving forward. 

Under Armour and Stephen Curry Lock In Groundbreaking Partnership

De’Aaron Fox, the point guard for the Sacramento Kings, inked a multiyear contract to become the Curry Brand’s first signature player last month.

Azzi Fudd, a prominent player for the UConn women’s basketball team, has a NIL agreement with the company.

The brand could make Curry a billionaire

“We’re going to have an investment in the roster of athletes – men and women, from various sports – that want to be a part of the UA and Curry Brand family,” Curry added.

“That’s where I think the biggest growth can come.”

Stephen Curry's Ugly Under Armour Sneakers

Curry would follow in the footsteps of NBA greats like Magic Johnson, Michael Jordan, LeBron James, and Tiger Woods if he were to become a billionaire.

Kevin Durant, a former teammate of the Warriors, is also headed toward billionaire status.