Steph Curry Ventures into the American Whiskey Market with Gentleman’s Cut Bourbon

NBA superstar Steph Curry is expanding his business portfolio into the thriving American whiskey market with the launch of Gentleman’s Cut Bourbon Kentucky Whiskey. Valued at a staggering $11,825,000,000, the American whiskey market has seen consistent growth, driven by the demand for premium U.S. whiskies, including Bourbon, Tennessee, and Rye.

The Gentleman’s Cut Bourbon Instagram account recently posted a video featuring Steph Curry, intertwining the worlds of whiskey and personal grooming with a caption that reads, “There’s never a bad time for a fresh cut.” The post showcases the whiskey alongside Curry getting a haircut, offering a unique blend of lifestyle and product promotion.

The whiskey industry, particularly the luxury Bourbon and Tennessee segments, has experienced double-digit growth in recent years. In the 52 weeks leading up to November 2021, the whiskey market’s worth surpassed $10 billion, marking it as a star performer in the spirits sector.

Steph Curry, known for his prowess on the basketball court, has also carved a niche for himself in the business world. With a net worth of $160 million, Curry has invested in a diverse range of companies, including tech startups and media ventures. His media company, Unanimous Media, focuses on films with themes revolving around family, faith, and sports.

Curry’s financial portfolio includes investments in companies like SnapTravel, Oxigen (a producer of pH-balanced water with electrolytes), esports organization TSM, and Tonal (an AI-powered home workout machine). Managed by SC30 Inc., Curry’s financial portfolio oversees partnerships, investments, and philanthropic endeavors, with his significant partnership being with Under Armour, where he is a signature athlete.

Steph Curry’s successful ventures have positioned him as a high-earning figure outside of basketball, showcasing his prowess not only in sports but also in the business arena.