Austin Reaves, the rising guard for the Los Angeles Lakers, has become a fan favorite and a social media sensation, earning the 13th spot among the most-viewed NBA players on social media during the 2023 calendar year. 

Reaves, who went undrafted in 2021, has emerged as a significant contributor to the Lakers, especially during the 2023 NBA Playoffs, where he showcased his competitive spirit and clutch performances.

Reaves gained widespread recognition during Game 1 of the first round against the Memphis Grizzlies, scoring 14 points in the fourth quarter and famously exclaiming, “I’m him!” This moment became a social media sensation and contributed to his popularity. Despite being moved to the bench, Reaves continues to make an impact on the court, displaying craftiness with the ball and contributing to the Lakers’ half-court offense.

In addition to Reaves, LeBron James secured the top spot as the most-viewed NBA player on social media in 2023, with Anthony Davis also making the list at No. 11. The Lakers, under the guidance of head coach Darvin Ham, have been experimenting with lineups, but Reaves remains a key part of the second unit, showcasing his chemistry with LeBron James and contributing to the team’s success. Despite the challenges faced by the Lakers, Reaves’ emergence as a social media star and a valuable player reflects the positive aspects of the team’s journey in the 2023-24 season.