Ferrari Teams Up with Peroni Nastro Azzurro 0.0% in Multi-Year Partnership
Scuderia Ferrari has announced a new partnership with Asahi Europe’s Peroni Nastro Azzurro 0.0%, marking the entry of the renowned Italian beer brand into a multi-year deal with both the Scuderia Ferrari and Ferrari Challenge Trofeo Pirelli series.
In celebration of this exciting collaboration, Peroni Nastro Azzurro 0.0% has unveiled a limited-edition product line named Tifosi Nastro Azzurro 0.0%, described as “a love letter to the Scuderia Ferrari fans, the Tifosi, who we tribute for their great passion on the F1 racing grid.”
A total of 2,024 individually numbered bottles of Tifosi Nastro Azzurro 0.0% have been released, each paying homage to the visual identities of both brands and their shared commitment to excellence.
This special edition will be available in Italy, the United Kingdom, Ireland, USA, Canada, Singapore, Romania, and Australia, underscoring the global reach and influence of the Ferrari F1 team.
The partnership extends to prominent visibility of the Peroni brand on Scuderia Ferrari cars and driver uniforms. Additionally, Peroni will collaborate with the F1 team to create dedicated social media content as a special salute to the passionate fans.
As part of Asahi’s strategic vision to have 20% of its portfolio consist of alcohol-free products by 2030, this collaboration aligns with the growing demand for low- and no-alcohol beverages.
Paolo Lanzarotti, CEO at Asahi Europe & International, expressed pride in the global partnership, stating, “Through this partnership, we intend to elevate every moment for the fans who make this sport so special and who embody the very passion and flair so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari.”
Frédéric Vasseur, Team Principal at Scuderia Ferrari, welcomed the collaboration, emphasizing shared values of attention to detail, style, and the ability to blend tradition with innovation. Vasseur expressed anticipation for a successful collaboration that enhances visibility for Italy on the world stage.