Alpine Unveils Bold Strategy and Hypercar at Season Launch

Enstone, [Date] – Alpine, in a captivating season launch at its Enstone headquarters, showcased not only its hypercar for the World Endurance Championship but also unveiled its challenger aimed at reclaiming its position at the forefront of the midfield after slipping from fourth to sixth in 2023.

The French team’s livery, crafted in collaboration with renowned artist Felipe Pantone, maintains its signature blend of blue, pink, and naked carbon black. While the majority of the 24 grands prix will see Alpine racing in its traditional blue, the team will sport a striking pink livery at an expanded eight races following the directive of its primary sponsor, BWT.

Alpine’s bold stance for the 2024 season aims to break the deadlock, spurred by the advancements witnessed by rivals Aston Martin and McLaren in the previous year. The unveiling of the A524 signifies a departure from convention, with the team asserting it as a “brand-new concept designed for the next two seasons,” incorporating innovative solutions derived from past iterations.

Technical Director Matt Harman emphasized the team’s aggressive yet calculated approach, stating, “The A524 approach has been aggressive but deliberate… We’ve built ourselves a strong platform to add performance when we can and we have set ourselves targets to deliver those.”

Alpine’s declaration of a renewed development path promises an exciting journey ahead as they strive to reclaim their competitive edge in the fiercely contested arena of Formula 1.