Former Formula 1 driver Martin Brundle is adamant that Lewis Hamilton must immerse himself in Italian culture when he joins Ferrari in order to replicate the success of fellow seven-time World Champion Michael Schumacher.

Hamilton’s decision to depart Mercedes at the conclusion of the 2024 season marks a significant shift in his career, with the 39-year-old embarking on a new chapter with Ferrari alongside teammate Charles Leclerc. Brundle, speaking on the Sky F1 podcast, stressed the importance of Hamilton “embedding himself” within the historic Italian team to achieve success comparable to Schumacher’s tenure.

Transitioning to Ferrari presents unique challenges for Hamilton, who has spent his entire Formula 1 career with British-based teams. Brundle highlights the language barrier and cultural differences as potential hurdles Hamilton may encounter, emphasizing the need for him to familiarize himself with the team’s operations and integrate seamlessly into the Maranello-based outfit.

While Hamilton’s extensive experience and expertise will undoubtedly command respect at Ferrari, Brundle suggests that the Briton may encounter obstacles in implementing his preferred methodologies and working practices. Non-compete clauses may restrict Hamilton’s ability to bring familiar personnel from Mercedes, necessitating a period of adjustment and adaptation.

Brundle draws parallels between Hamilton’s impending move and Schumacher’s transformative impact at Ferrari, underscoring the importance of fully embracing the team’s ethos and culture. Immersing oneself in the Ferrari environment, as Schumacher famously did by establishing a presence at the Fiorano factory, is seen as crucial to achieving success in the iconic red livery.

Ultimately, Hamilton’s transition to Ferrari represents a significant shift in his Formula 1 journey, requiring him to navigate unfamiliar territory and adapt to a new organizational structure and working environment. By embracing the challenges and opportunities presented by Ferrari, Hamilton aims to cement his legacy as one of the sport’s all-time greats, following in the footsteps of legends like Schumacher.