Success has been enjoyed by Nike and Memphis Grizzlies player Ja Morant with their “Ja 1” footwear. Each time a new pair of signature shoes is released, they sell out almost immediately and have already been produced in a variety of colorways. A recent unveiling featured the most recent iteration of the Ja 1 footwear, which feature a color scheme influenced by the Nike Elite Youth Basketball League.

The first look at Morant’s latest Nike shoes was revealed on Twitter:

In what appears to be confirmation of the EYBL colorway, which is expected to be highly popular among young hoopers, Morant liked this Tweet from Sneaker News. Being one of the league’s most well-liked players, Morant has every chance to become one of Nike’s most prosperous athletes.

After his second gun video incident, which led to a 25-game NBA suspension, there were doubts about the future of Morant’s connection with Nike. However, the company has supported the Grizzlies star as he works to change his conduct.

One of Nike’s mainstays in the sportswear market is their line of basketball shoes. Nike has collaborated with players such as LeBron James, Kevin Durant, Paul George, and numerous more to create some of the most well-known basketball sneakers ever. Ja Morant is hopeful that his sneakers will reach this level of appeal, and the Ja 1 sneakers are definitely off to a strong start.

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