KYRIE Iriving and Chinese footwear brand ANTA have signed a five-year agreement that goes beyond the mere distribution of a signature product line.

With the official endorsement of Klay Thompson, Irving became the brand’s symbol.ANTA and Irving have a mutual vision that is firmly rooted in the values of diversity preservation and the extensive promotion of the cultural wealth of international basketball.

“Both parties will emphasize their shared passion for basketball and adhere to ANTA’s “The Love for Basketball is Equally Shared” principle.” “Additionally, they will collaborate to foster the growth of basketball culture and support all basketball enthusiasts by utilizing their unique abilities and expertise in various fields,” the brand stated.

Additionally, Irving will concurrently serve as ANTA Basketball’s Chief Creative Officer and lead the brand’s initiatives in player recruitment, brand partnerships, and cross-sectoral collaborations as part of the new business partnership.

“Through these collaborations and in collaboration with Anta, Kyrie will strive to collectively shape and introduce new vision, innovation, and creativity in signature sportswear category,” ANTA reported.Furthermore, as part of the endeavours of both organisations to promote the sport, the Dallas Mavericks star will be a prominent figure at ANTA x KYRIE Youth Basketball Training Camps in China and the United States.
“I am beyond thrilled to be a part of this collaboration.” Paramount in establishing a partnership is the alignment of aspirations, objectives, and undertakings. The swift evolution of ANTA throughout the years,
“Your expertise in areas such as product innovation and manufacturing processes, as well as your openness to creativity and willingness to embrace family and teamwork, have not only inspired me but also my A11Even team, which will collaborate with me in the creation of something truly legendary,” the former NBA champion said.