This announcement marks an exciting milestone in Nikola Jokić’s career as he officially signs a signature shoe deal with performance footwear brand 361°. Jokić, the Denver Nuggets superstar, has emerged as one of the NBA’s top players, earning accolades such as regular season MVPs, an NBA championship win, and a Finals MVP.

The partnership with 361° comes as a significant development, with Jokić set to become a Global Brand Ambassador for the company. Born and raised in Serbia, Jokić’s journey from being drafted by the Nuggets in 2014 to his current status as a basketball icon has been remarkable.

361°, founded in 2003, is known for its commitment to wellness and sports, aiming to bring more to life through its products. With distribution and offices worldwide, the brand has expanded its catalog to include athletic apparel and basketball shoes.

Expressing his excitement about the partnership, Jokić stated, “I’m very excited to join the 361° team and contribute to their mission of bringing wellness and sports to people around the world.” He also teased the upcoming release of his first signature performance basketball shoe with the brand.

In the meantime, Jokić will wear the Big3 Future High on-court, which will remain exclusive to him. However, a low-cut iteration of the shoe, known as the Big3 Future Low, will be made available for public release. 

Engineered for excellence, the Big3 Future Low boasts cutting-edge performance technology, including a Carbon Fiber Woven Upper, Mōrphit Lacing System, QU!KCTECH midsole, Soarplate, and QU!KFLAME PEBA nylon cushion.

The 361° Big3 Future Low will be released exclusively on KICKSCREW.COM and 361usa.com on December 28th, priced at $160 USD. This release marks an exciting opportunity for fans to experience Jokić’s signature shoe and the innovative technology it offers.