According to Bloomberg, Aston Martin’s billionaire owner, Lawrence Stroll, is in the early stages of negotiations to sell a minority share in the Formula One team.

According to reports, the 64-year-old is open to selling up to 25% of his ownership in the team, while talks are still in the exploratory phase.

Aston Martin was valued at UK£1 billion (US$1.3 billion) in November of last year, when Arctos Partners made a minority stake in the Silverstone-based squad. Since investing UK£90 million (US$113 million) in 2018 to acquire the former Force India team, Stroll has seen a substantial return on his investment.

In an era when Formula One is more popular than ever, it is hoped that additional investment would raise this previous worth.

Aston Martin said in a statement to Bloomberg that “the team is contacted by interested parties from time to time and more recently following the Arctos Partners investment.” The statement also stated that any conversations are confidential and that nothing is yet to be announced.

While investors look for options with the Formula One team, Stroll is also a stakeholder in the faltering automotive brand.

The Canadian entrepreneur has had to raise money for the business on several occasions, as the Public Investment Fund (PIF) of Saudi Arabia currently owns 20.5% of the venerable automaker.

BlackBook declares…Stroll’s decision to profit from the increased interest in Formula One makes reasonable, but it doesn’t mean that fans are becoming less interested in the team.

The team is setting the stage for a successful future with an engine agreement with Honda starting in 2026 and rumors that iconic designer Adrian Newey is being courted.

It is unclear where this new investment will come from, but the current partnership with PIF may offer a fairly simple route to funding. After all, Aramco, a state-owned company, is the team’s primary sponsor through 2028.